She, Louise Hickling from Bodum, who happens to be a WOTE (woman on the edge), said come on down. It’s an experience. So Meeta and I did.
She warned us
⁃ the venue is trendy (Old Truman Brewery at Spitafields)
⁃ Not suitable for heels
⁃ It gets really hot.
⁃ It gets really busy.
When a WOTE warns you , you take note.
⁃ The obligatory leather jacket comes out – trendy ✅
⁃ Flats boots – comfort ✅
⁃ No sweaters on this glorious day – temperature control ✅
⁃ Elbows ready, crowd control ✅
What she didn’t warn us about was that the place would be dripping with young trendy types, mostly with tight black t-shirts, tattoos, shades and just generally looking cool. I may have felt a little old. I support Lou and her right not to wear a polo shirt. There is a time and place for that sort of behaviour.
The above photos shows Lou and her colleagues and if you look closely you’ll see Meeta and I photobombing! We are famous.
Anyway I should tell you a little more about The Coffee Festival. For coffee lovers and connoisseurs this is a must do event. Every variety, combination and permutation of beans, coffee machines, method of roasting and added flavours all under one roof. A great demo area where super cool baristas were showing their skills – unfortunately wasted on me! When I say machines I mean everything from what a newbie to coffee may have (the ones that deliver the same quality of coffee through pods every morning) to those machines in trendy cafes that splutter, gurgle and require an engineering degree even to approach them.
Walking around you need to just go with the flow and not expect a normal trade show with straight rows of stands. This adds to the quirkinesses of the event. We came across jewellery, flowers , bags, green travel cups, healthy energy bars and so much more. My favourite was a tea company being brazen amongst the coffee ☕️.
Opposite Bodum we saw a group of visitors with headphones . I wonder what they were listening to. Probably someone telling them the source of the beans, who had dried them and roasted them.It’s all about the experience and increasing engagement. I should know. A box arrives for hubby every month with beans, details of origin, how to make the perfect grind and tasting notes. I’ve seen “hints of honey” and “overtones of dates”. It’s like fine wine apparently. 🙄
We were drowning in Turmeric Latte and Beetroot Latte – well Meeta was.
She did say you’re talking to the converted. I was half hoping she would say you’re talking to Indians. We won’t pay that much for a bit of turmeric! And it was far too early to be indulging in cocktails or dancing to the music that filled the air.
I have it on good authority that there are
600 independent Coffee shops inside the M25 corridor with about 3 opening every day. These will be the ones alongside the vegan delis.
Here is a photo of us outside the coffee festival.
And do you know yours truly doesn’t actually drink coffee!! I feel bit of a fraud writing about this and hence why it’s a little lacking in coffee detail. I can see why it enthuses people;it is more than just about coffee. It’s about fashion,lifestyle, being green and being part of the buzz. And from a commercial viewpoint it’s great to see entrepreneurs and established brands sharing the same space. I recognised some of the bigger brands, Sage, Dualit, Hello Fresh and obviously Bodum . “The can do”attitude was palpable. It’s the perfect place for new brands to showcase their products.
So if you’re a coffee buff or just “hip” get yourself down to London. You still have tomorrow. Be one of the 30,000 people who come.If you miss it there is Coffee EXPO later this year at Olympia.
Me, well I am off for a nice cup of PG tips.